Influencer culture has definitely shifted. YouTube slowed down, makeup sales slowed down for the whole industry. “I think the internet pushed beauty into this huge thing, but COVID-19 kind of took that out. “Obviously I was a piece of the beauty puzzle, but I think overall beauty was a trend, right?” he said.
Since Star launched his namesake makeup brand, the influencer beauty brand market has grown tremendously in size, with virtually every big name launching their own ventures both successfully and unsuccessfully. On the state of the current influencer beauty brand market, however, Star answered bluntly that “it’s dead.”
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Your skin is going to look like a mannequin.”
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I know I haven’t put out a foundation yet - that’ll come out one day - but the full line, prior to makeup application, will make you look stunning. “If you really want to get that Jeffree Star face and that skin, then this is the perfect thing. “It’s the perfect prep,” Star said on how the skin care brand complements Jeffree Star Cosmetics. Jeffree Star Skin Magic Star Hydrating Moisturizer Courtesy of Jeffree Star Skin The packaging also includes Star’s signature star motif. The moisturizer, for one, is housed in a clear reflective jar that’s meant to resemble a diamond. This is seen in the brand’s packaging, which incorporates the same light pink hue as the makeup brand. The founder is bringing over some of the makeup brand’s ethos to skin care, stating: “I always want to be very gaudy and dramatic, but isn’t as dramatic as Jeffree Star Cosmetics. The makeup brand has become known for its bold colors, flashy packaging and, at times, controversial collection themes. Star explained the brand is a natural extension of his highly popular Jeffree Star Cosmetics brand, which he launched in 2014 and has grown to be one of the most successful influencer-launched beauty brands on the market.
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He explained his products use a higher percentage of niacinamide to promote hydration and calm irritation and are free of alcohol and synthetic fragrances. "It really hurts.For Star, it was important to do a thorough formulation process to create effective products with unique and clean ingredients. I just don't want to support him anymore," she explained. Being a fan for so long and seeing how far he has come with his company, it really is incredible. Ice Cold Skin Frost was my favorite."įollowing the digital smackdown, Ciera says she's not holding a grudge, but she won't be buying from her former beauty hero, either. He is the reason I decided to explore makeup," she lamented. He made me feel so accepted and made me feel like it was OK to be different. Up until the Twitter fiasco, Ciera wore Jeffree Star Cosmetics products almost every day.
"He was so down to earth, and it was just a quick picture and signature." "I waited in line for over three hours," she told. so I could be first in line and front row," Ciera said.Ĭiera also met Jeffree at a Vans Warped Tour stop in 2014. "The class started at noon but I got there at 9 a.m. Via email, Ciera told that she felt humiliated by Jeffree, who had been her "idol." As an example of her longtime loyalty, she recalled his 2015 Extreme Beauty tour, when she got the Jeffree Star Cosmetics logo shaved into the back of her head and waited hours for a prime seat. This content is not available due to your privacy preferences.
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